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Automation in Business Communication

Laila is a virtual operator acting in an online chat.
Not a simple chatbot: due to her high standard answers, users don’t realize they are “dialoguing” with an automation system.

Laila is the first virtual operator capable of understanding and measure user’s sentiment and to adapt to his state of mind.

Not a comm chatbot but an
automatic customer care that solves problems

Laila operates autonomously and does not require long set-up time
Laila ensures a constant increase in the quality of the dialogue with the user
Laila is capable of evolving with no disruption of service, granting high quality dialogue and anwers to website users.

Not merely customer care, Laila is a true digital marketing expert

Laila acts like a marketing operator, leading the conversation towards a specific goal: the users conversion.

Laila creates conversational funnels in which the user is motivated to dialogue with Laila and is guided to the lead generation.

Laila’s lead generation can be activated in any circumstance and can be adapted to the context in which Laila operates.

The application of Laila in the e-commerce Eltes.it was successful

In a few months the number of users who stated that they had not received an adequate response to their needs in the dialogue with Laila is now about 12% of the total.

In other words, Laila today responds correctly to 88% of users’ requests on the e-commerce site.

Only 12% of requests are submitted to human operators. When asked about the quality of the conversation with Laila, users responded by giving 4 out of 5 stars of feedback.

Laila is the ultimate alternative to traditional corporate communication

WE HAVE REACHED AMBITIOUS GOALS

March 2018

March 2018

Mazer srl is founded. The company is committed to Laila development and distribution

March 2018

March 2018

Laila project wins Invitalia Smart&Start call: 400k euro approved funding

April 2018

April 2018

Official partnership with Università Luigi Vanvitelli Signal Processing Unit

June 2018

June 2018

Laila is the first conversational agent with Sentiment Analysis algorithms that can adapt language expressesions to the interlocutor mood

July 2018

July 2018

Laila is the first conversational agent that drives users into conversational Funnels

September 2018

September 2018

200Crowd fundraising closing with 90k euro funding

January 2019

January 2019

Through BackToWork24 Laila extends the investitors audience. 50k euro funded

February 2019

Laila introduces Augmented Communication elements, such as animated GIF and emoticons.

June 2019

June 2019

First scientific paper, realized in collaboration with Università Vanvitelli, was presented at Wirn 2019

September 2019

September 2019

First statistics says that over 80% of the users are satisfied about Laila’s customer support.

April 2019

April 2019

In London, Laila ends TechItaliaLab Startup accelerators path

November 2019

November 2019

Laila is attending Web Summit in Lisbon

October 2019

October 2019

Laila’s commercialisation has been entrusted to Insem spa and its sales network.

January 2020

January 2020

First english language version released

February 2020

February 2020

Mazer srl starts the first British subsidiary in support of internationalization projects.

October 2020

October 2020

Development of Laila’s Artificial Consciousness, that allows her to learn during conversations.

Invest in the future of the
corporate communication

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Partnership

SSI001605 – CUP: C26G18000010008 – AXIS III Investment priority 3rd Action 3.5.1